Introduction to Huangxiang Jewelry Enterprise Huangxiang Jewelry Jewelry Co., Ltd. is a professional enterprise for domestic production and operation of gold and silver jewelry jewelry. The company's predecessor- "Emperor Jinxiang Gold Workshop" was founded in Shanghai in 1818 and has a history of more than 200 years. "Centennial old store, the essence of century", the company has always been "quality first, customer first; complement each other, creating prosperity together." As a business purpose, we strive to excellence. With the product purpose of "we only make boutiques, the excellent quality of the carved and carefully,", we are committed to creating a new consumption concept of the jewelry market. The emperor Jinxiang Jewelry is a mission with "a century -old craft, giving everyone ordinary people with fashion and self -confidence", and continuously improved the production process and innovative research and development to create perfection. Adhering to the "care of every customer attentively, there is no better to have better service awareness, so that the" Huang Jinxiang Jewelry "and the customer have established a good integrity, and have gained a good reputation, trust, and reputation. It laid a solid foundation for the future development of the enterprise. In the future, Huangxiang Jewelry will rely on a strong sales network and loyal customer base to further strengthen the brand building, and strive to become the leading brand of the golden jewelry industry of Chinese consumers, the first brand of Chinese festive gold jewelry! Corporate culture: 1. Corporate purpose: Create opportunities for employees, create wealth for agents, and contribute to realizing a harmonious society. 2. Strategic goals: Grasp the opportunities of the Chinese jewelry market, and use high -quality services and management methods to develop the broad market of jewelry retail to create the first brand of festive gold in China. 3, business philosophy: quality first, customer first; complement each other, creating prosperity together. 4, service concept: take care of each customer with heart, there is no better. 5, product concept: We only make boutiques, giving everyone ordinary people have fashion and confidence. 6. Production concept: The excellent quality of the carved and crafted is consistent. brand style: Huang Jinxiang gets rid of the expression style of traditional jewelry, pays attention to the reasonable life and products in the design concept, and attaches importance to the display of personality, value, and fashion self. Building the first brand of Chinese festive golden gold, highlighting personalized self -fashion is the core concept of Huangxiang Jewelry's brand. brand positioning: Consumer group positioning: mainstream consumer groups are 20-50 years old, and consumer groups that pursue success, fashion and confident consumer groups and festive needs. The sales market positioning: mainstream retail markets across the country and international markets retail product positioning: gold, platinum, K gold, diamond jewelry, silverware, jade. The main price of the product: 3,000 yuan -12,000 yuan. B product style positioning: fashion, confidence, success, festive. Emperor Jinxiang will give a new advertising relying on the development trend of the new era: Beautiful Huang Jinxiang · Shengshi Chinese Dream, creating a historical connotation and following the trend of the development trend of the times.
There is no 100 % pure gold.
Introduction to Huangxiang Jewelry Enterprise
Huangxiang Jewelry Jewelry Co., Ltd. is a professional enterprise for domestic production and operation of gold and silver jewelry jewelry. The company's predecessor- "Emperor Jinxiang Gold Workshop" was founded in Shanghai in 1818 and has a history of more than 200 years. "Centennial old store, the essence of century", the company has always been "quality first, customer first; complement each other, creating prosperity together." As a business purpose, we strive to excellence. With the product purpose of "we only make boutiques, the excellent quality of the carved and carefully,", we are committed to creating a new consumption concept of the jewelry market.
The emperor Jinxiang Jewelry is a mission with "a century -old craft, giving everyone ordinary people with fashion and self -confidence", and continuously improved the production process and innovative research and development to create perfection. Adhering to the "care of every customer attentively, there is no better to have better service awareness, so that the" Huang Jinxiang Jewelry "and the customer have established a good integrity, and have gained a good reputation, trust, and reputation. It laid a solid foundation for the future development of the enterprise. In the future, Huangxiang Jewelry will rely on a strong sales network and loyal customer base to further strengthen the brand building, and strive to become the leading brand of the golden jewelry industry of Chinese consumers, the first brand of Chinese festive gold jewelry!
Corporate culture:
1. Corporate purpose: Create opportunities for employees, create wealth for agents, and contribute to realizing a harmonious society.
2. Strategic goals: Grasp the opportunities of the Chinese jewelry market, and use high -quality services and management methods to develop the broad market of jewelry retail to create the first brand of festive gold in China.
3, business philosophy: quality first, customer first; complement each other, creating prosperity together.
4, service concept: take care of each customer with heart, there is no better.
5, product concept: We only make boutiques, giving everyone ordinary people have fashion and confidence.
6. Production concept: The excellent quality of the carved and crafted is consistent.
brand style:
Huang Jinxiang gets rid of the expression style of traditional jewelry, pays attention to the reasonable life and products in the design concept, and attaches importance to the display of personality, value, and fashion self. Building the first brand of Chinese festive golden gold, highlighting personalized self -fashion is the core concept of Huangxiang Jewelry's brand.
brand positioning:
Consumer group positioning: mainstream consumer groups are 20-50 years old, and consumer groups that pursue success, fashion and confident consumer groups and festive needs.
The sales market positioning: mainstream retail markets across the country and international markets
retail product positioning: gold, platinum, K gold, diamond jewelry, silverware, jade.
The main price of the product: 3,000 yuan -12,000 yuan.
B product style positioning: fashion, confidence, success, festive. Emperor Jinxiang will give a new advertising relying on the development trend of the new era: Beautiful Huang Jinxiang · Shengshi Chinese Dream, creating a historical connotation and following the trend of the development trend of the times.